About us

Leading digital services provider that specialises in revolutionising professional services firms by supplying the expertise and cutting-edge AI and automation technology. 

25 years helping businesses use technology in order to optimise operations and elevate their client experience.

Currently helping SMEs move their Digital Strategy forward by embracing Automation.

Passionate about Digital Transformation & Client Centric Service Design....drawing on Business Strategy, Business Development, Marketing, Service Design, Product Management, IT Operations, Cloud Computing & ITIL Service Operations know-how.

Track record of leading and growing SME firms. 

Founder of Autaro, an Automation service provider created to help SMEs Digitally Transform and as a bi-product increase profitability, scale, increase workforce happiness and better service their clients 

Co-founder of Oosha Ltd, a lead player in the provision of IT Managed Services, Cloud and Communication solutions to legal and financial sector firms of every size. Acquired by The Access Group in 2021. Circa 60 employees with 85% recursive revenue and high customer satisfaction scores at acquisition.

Previously grew small MSP as part of management team.

A customer focused technology leader with a history of enabling business strategies by transforming and managing technology.

Proven track records evaluating people, processes, technology, and suppliers. Managing both continual and transformational change programmes across multiple sectors.

Underpinned by technical knowledge of Automation, Cloud, Cyber Security, Modern Workplace, Networking, Data & Compliance. 

A genuine passion for customer satisfaction and constant endeavour to continually improve technology and business alignment.

Results-driven IT professional with remarkable success in service support. Client oriented thinking, thorough and detailed not only in problem resolution but also with service transition and transformation as well as project works. Hands-on experience in all phases of service life-cycle like design, implementation, testing and final support/troubleshooting. Able to use own initiative and work as part of a team under pressure to meet challenging deadlines / objectives.

Ell comes to us from Microsoft's SC500 department and brings over 10 years of IT experience, with more than 5 years focused on building and managing cloud solutions.

Ell is a Certified Cloud Solutions Architect Expert, with certifications in both Azure (AZ-305, AZ-104, AZ-900) and AWS (SAA-C03, CLF-C02). His areas of expertise include Azure Architecture, Azure Active Directory/Entra, Intune/EM Device & User Management, Azure Migrations, CI/CD Pipelines, and ARM. Ell’s in-depth knowledge of Azure and AWS environments will significantly enhance our delivery and support capabilities.

In addition to his cloud expertise, Ell will be collaborating with our core AI business analyst team and engineers, led by Alan, to upskill in AI prompt engineering and workflow automation. This will further boost our capabilities and offerings in these areas.